https://valeskathomas.com/media daily 0.75 2021-02-11 https://valeskathomas.com/media/behindthemusic/trainxhallandoates monthly 0.5 2021-02-11 https://valeskathomas.com/media/behindthemusic/deadandcoxvulfpeck monthly 0.5 2021-02-08 https://valeskathomas.com/media/behindthemusic/johnmayerxmarenmorris monthly 0.5 2021-02-08 https://valeskathomas.com/media/behindthemusic/billieeilishxlivenation monthly 0.5 2021-02-08 https://valeskathomas.com/media/behindthemusic/rockcampla monthly 0.5 2021-02-08 https://valeskathomas.com/media/behindthemusic/onestowatch monthly 0.5 2021-02-08 https://valeskathomas.com/media/category/Travel monthly 0.5 https://valeskathomas.com/media/category/BEHIND+THE+MUSIC monthly 0.5 https://valeskathomas.com/media/category/Relationships monthly 0.5 https://valeskathomas.com/media/category/Industry+Insights monthly 0.5 https://valeskathomas.com/media/category/Health monthly 0.5 https://valeskathomas.com/media/category/Behind+the+Music monthly 0.5 https://valeskathomas.com/media/category/Culture monthly 0.5 https://valeskathomas.com/media/category/Sports monthly 0.5 https://valeskathomas.com/media/tag/Behind+The+Music monthly 0.5 https://valeskathomas.com/home daily 1.0 2021-06-01 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1606850856274-GHZ4T7IZGGQUM5V8M3U5/namm-article.png Home https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1621400076458-GGKUQ48WK7NABUNJVM0J/Roland.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1612305459791-TW00OFV6YYB8EHCX87JK/live+nation+white.png Home https://valeskathomas.com/about daily 0.75 2025-03-31 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1611897021892-4GLACBN3RYY51HNWMNUZ/IMG_0267.jpg About https://valeskathomas.com/contact daily 0.75 2021-05-19 https://valeskathomas.com/portfolio daily 0.75 2025-02-13 https://valeskathomas.com/portfolio/rock-camp-la monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1611297772356-R1KID8R9VI37PCPJBX6M/IMG_0233.jpg Portfolio - Rock n' Roll Camp for Girls LA - VIT Coordinator, Vocal Instructor and Band Coach As I transitioned from an intern to a full time volunteer, I took leadership roles in the organization through our volunteer in training program, workshops, DOS production logistics and audio equipment setup. I also introduced plans and strategies in instrument instruction and band practice to quickly increase productivity and empower our camper’s self-expression through music education, songwriting, and teamwork. June 2016 to July 2019 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1611293945089-JOUZORNUBQPAHBE5NH5D/IMG_5166.jpg Portfolio - Rock n' Roll Camp for Girls LA - Vocal Instructor and Band Coach Intern As a previous camper turned Volunteer In Training (VIT) Band Coach, I built upon my songwriting and teamwork skills I learned as a camper to mentor other campers and their bands complete their original song, logo design, band name and more, all in one week. As a vocal instructor, I taught girls ages 8-17 proper vocal techniques, warm ups, stage presence, building confidence and leadership skills to take into their showcase performance and beyond. Photo Credit: The incredible Jen Rosenstein July 2015 - June 2016 https://valeskathomas.com/portfolio/ccsoundhouse monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607327895794-AZT5AT95014TW1OODBDP/image.jpg Portfolio - Caleb Chapman's Soundhouse - Executive Assistant to CEO While based in LA, I worked remotely for CC Soundhouse in Utah assisting the CEO in market research, competitor analysis, and SOP software development for our additional franchise locations across the US. I also was chiefly responsible for managing strategic MI partnerships for the corporate and franchise locations as well as organizing press releases and media for CC Soundhouse website. February 2018 to February 2019 https://valeskathomas.com/portfolio/recording-academy monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1611284307318-I12S7CYGXGRCYHJ88BBR/IMG_4097.jpeg Portfolio - The Recording Academy - Grammy U Campus Ambassador As the Music Industry Studies CSUN campus ambassador for the Grammy U LA chapter, I was the liaison between our undergraduate music industry department and the LA Grammy Representative helping inform students on Grammy U events including upcoming panels, Soundchecks® (on site artist visits), masterclasses with industry leaders from all sectors of music, and GRAMMY U showcases, the academy’s yearly performance competition. August 2019 to December 2019 https://valeskathomas.com/portfolio/analog-genius-corporation monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607326941428-5UA5G60B9KOOPHBDV1B5/image-asset.jpeg Portfolio - The Analog Genius Corporation - Om'Mas Keith - Artist Management Assistant Intern With Om’Mas and his artist manager Jona Maestre, I worked in studio to support the needs of our White Lines artists, working with clients such as Jeff Gitty, Brook D’Leau, Shaun Ross, anaiis, and more. My responsibilities included tracking projects, events, and meetings that needed attention for management, event setup for listening and album launch parties, assisting Jona and Om’Mas on the day to day needs of the studio (errands, equipment setup etc.), and alerting staff with meeting reminders. February 2018 to November 2018 https://valeskathomas.com/portfolio/ascap-expo monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1611281304750-FFO2WPWYQR913BME83ZV/IMG_9268.jpg Portfolio - ASCAP "I Create Music" EXPO - ASCAP “I Create Music” EXPO Intern As the CSUN Student Ambassador for the ASCAP “I Create Music” EXPO, I assisted the media relations and production teams during panel discussions, press rooms, and on site information centers to guarantee a successful conference for attendees from artist guests to members. May 2019 https://valeskathomas.com/portfolio/freelance monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607191844213-G7CGV789HP95MS305GVT/image.jpg Portfolio - Freelance - Social Media Director My freelance digital marketing work started with David Lawrence, a world class Emmy nominated composer well known for his music on High School Musical, Disney’s DESCENDANTS, and more. David is the son of iconic entertainers Steve Lawrence & the late Eydie Gormé. In 2019, he released his first solo album, NOSOTROS, a tribute to his mother and her recordings with the Trio Los Panchos. During his album cycle promotion, I was chiefly responsible for filming, editing, and uploading his interviews to socials, creating social assets in Adobe CC to announce new performances and interviews, curating a social calendar, drafting social copy and executing posts across socials (Facebook, Instagram, and YouTube), and maintaining his website with blog posts and additional content. Since then, I have worked on freelance video editing projects, social graphics and more. Below are a few examples of my work. July 2019 to Present https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1611259706845-N754MB3E9SFXLU7BT3PE/David+Lawrence+-+KPFK.png Portfolio - Freelance https://valeskathomas.com/portfolio/pollstar-live monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1611282322895-T1AHTGRH4G5I6Y0PUFYY/IMG_6867.jpg Portfolio - Pollstar Live! - Pollstar Live! Conference Production Assistant As the CSUN Student Ambassador for the Pollstar Live! Conference, I assisted the logistics and production teams during the Pollstar Live! Award Show and opening reception to create smooth and seamless events. February 2019 https://valeskathomas.com/portfolio/remo monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607111130272-6SE3G1ALXOTZ6ZF1YWW5/image.jpg Portfolio - Remo - RMC Social Media Coordinator and Marketing Assistant My responsibilities expanded to include collaborations with our marketing team on world percussion product advertising and launch campaigns including photoshoots and brand design. I also began creating the SOP and management of domestic and international artists team profiles on our remo.com website all while managing my social media, marketing, and sales responsibilities for the Remo Music Center. June 2017 to November 2018 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607111973278-HMP7SVJQR2EH55GLB9AB/image.jpg Portfolio - Remo - RMC and Artist Relations Marketing Assistant Along with my responsibilities from my previous roles, my new position included expanding our marketing, promotional activities, and communication between our 3000+ domestic and 7000+ international artists and Remo through in house graphic design and curated digital content. I was also chiefly responsible for discovering new digital talent and forming relationships for artist endorsements and social media partnerships. My other responsibilities included expanding our company branding through outside sponsorships with organizations such as Jammcard and Rock Camp for Girls LA as well as handling logistics for PR events such as our artist signings at NAMM. November 2018 to March 2020 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607110391162-M3O389SZEIV69ODNXUHE/image.jpg Portfolio - Remo - Social Media Coordinator and Sales Representative My role at Remo Inc. began with increasing our CRM by utilizing Remo RMC’s digital platforms (website, social channels, and email marketing) to engage customers in our products, world percussion workshops, and special events. Through this utilization I generated sales by understanding key demographic needs for our educator, music therapist, pro artist and music enthusiast clientele. September 2013 to June 2017 https://valeskathomas.com/portfolio/csun-mesa monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607318140846-4XJ9ED62PTYFOVDUGSPT/II+Test.jpg Portfolio - CSUN MESA - Industry Insights Fall 2019 - Songwriters and Producers Thanks to the CSUN Arts Council in collaboration with CSUN MESA, we had the honor of hosting a special panel on songwriters and producers with guest panelists Robopop, Dayyon Alexander, "AG" Adrianne Gonzalez and moderator Aijia Grammer. View more at Industry Insights: Songwriters and Producers Photo Gallery. The INDUSTRY INSIGHTS Speaker Series highlights trending topics that serve to supplement Music Industry course curriculum. Representing an important touch-point within the industry, this series offers a prestigious platform for high-profile professionals to engage, enrich, and network with CSUN Music Industry Studies and Music Industry Administration students. October 2019 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607322638913-3XEMJU5ZPJ625YLXIQMC/II+2017+Music+In+Film.jpg Portfolio - CSUN MESA - Industry Insights Spring 2018 - Music In Film Thanks to the CSUN Arts Council in collaboration with CSUN MESA, we had the honor of hosting a special music in film panel with guests Matt Lilley, Eric Polin, Joel Roman, Greg Sims, Ann Kline, and Charley Londoño from MCL Music Services, Universal Pictures, ICM, and The California Copyright Conference. View more at Industry Insights Spring 2018 Music In Film Photo Gallery. The INDUSTRY INSIGHTS Speaker Series highlights trending topics that serve to supplement Music Industry course curriculum. Representing an important touch-point within the industry, this series offers a prestigious platform for high-profile professionals to engage, enrich, and network with CSUN Music Industry Studies and Music Industry Administration students. April 2018 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607319781122-AZ8POG8TARFVA3BOHXX3/2019+II+%232.jpg Portfolio - CSUN MESA - Industry Insights #2 Spring 2019 Artist Management Thanks to the CSUN Arts Council in collaboration with CSUN MESA, we had the honor of hosting a special panel on artist management with guests Jason Bernard, Andrew Leib from Red Light Management, Jona Maestre, Tim Pagnotta, Jodie Regan from Spinning Top Music and moderator Aijia Grammer. View more at Industry Insights #2 Spring 2019 - Artist Management Photo Gallery. The INDUSTRY INSIGHTS Speaker Series highlights trending topics that serve to supplement Music Industry course curriculum. Representing an important touch-point within the industry, this series offers a prestigious platform for high-profile professionals to engage, enrich, and network with CSUN Music Industry Studies and Music Industry Administration students. April 2019 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607325015601-H3L64ZSADR9TQM6RDFW5/MESA%252BTreasurer.jpg Portfolio - CSUN MESA - CSUN MESA Treasurer My role in MESA started my junior year of college, where I managed and organized our music industry networking events. In my first semester, my primary responsibilities included graphic design for flyers, programs, social assets and other promotional materials for each event. I also created and oversaw all content for the MESA social platforms. During my second semester I took over leadership responsibility from our president and chiefly planned our Industry Insights and Songwriters Showcase events. I connected with moderators, panelists, and our team to strategize panel discussion questions, curate a catered networking reception, execute program/flyer design and more. I also chiefly managed our production, talent and hospitality team leads on site to make each event successful for our artists, panelists, moderators, and guests. August 2017 to July 2018 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607321421200-2YC70OY6Y21WRJS3BJIY/Showcase+2018.jpg Portfolio - CSUN MESA - Songwriters Showcase Spring 2018 The Songwriters Showcase features current CSUN music students in our Songwriters Club and offers them an opportunity to preform live for our music students and outside members of the music community. Hosted on the rooftop of The Soraya, guests had an intimate night of music with our CSUN student performers Willis Avenue, Berries & Toast, Allie Kelly, and TRACES. View more at Songwriters Showcase Spring 2018 Photo Gallery. May 2018 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607318993011-BBKMXQMM4MFXZ2XUS1F4/Showcase+2019.jpg Portfolio - CSUN MESA - Songwriters Showcase Spring 2019 The Songwriters Showcase features current CSUN music students in our Songwriters Club and offers them an opportunity to preform live for our music students and outside members of the music community. Hosted on the rooftop of Pavemint, guests had an intimate night of music with our CSUN student performers Katie Schlosser, Caitlin Murphy (Annábla), and Jeremiah Gonzales. View more at Songwriters Showcase Spring 2019 Photo Gallery. May 2019 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607323209593-2WW8SGD2G9U9GMVCKL7N/2018%2BII.jpg Portfolio - CSUN MESA - Industry Insights Fall 2018 - Music Festivals Thanks to the CSUN Arts Council in collaboration with CSUN MESA, we had the honor of hosting a special music festival panel with guests Gary Nuell from Nuell Entertainment, Eric Baker from Primary Wave, Jim Lenz from TKO / The Kirby Organization, and moderator Charley Londoño. View more at Industry Insights Fall 2018 Music Festivals Photo Gallery. The INDUSTRY INSIGHTS Speaker Series highlights trending topics that serve to supplement Music Industry course curriculum. Representing an important touch-point within the industry, this series offers a prestigious platform for high-profile professionals to engage, enrich, and network with CSUN Music Industry Studies and Music Industry Administration students. October 2018 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607324549341-NQW20MIKFPE07DPWR554/MESA%25252BPresident.jpg Portfolio - CSUN MESA - CSUN MESA President During my last 1½ years at CSUN, I wanted to build upon our organization’s success with bigger events focusing on influential educational speakers, meaningful networking receptions, and top notch client services. We partnered with amazing moderators to curate insightful panels on Artist Management, Music Festivals, Women in Music and Songwriters & Producers filled with their robust network of contacts from different sectors of the industry. We took feedback from attendees to tweak our event programming and locations to overall host better and more meaningful events tailored to the interests of our students. In addition to overseeing our executive and volunteer teams, I also created SOP for our events with guest packets, DOS event logistics, designated team lead responsibilities, marketing strategies, partnerships with additional student organizations and print/digital media content. August 2018 to December 2019 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607321055276-0OHC33HE9WCQM7IKEZZ0/Mixer+2018.jpg Portfolio - CSUN MESA - Music Industry Studies / Music Industry Administration 2018 Back to School Mixer The MIS/MIA Back to School Mixer welcomes new music industry students to our programs, facilitates connections between the Music Industry Studies (MIS) and Music Industry Administration (MIA) students, and reconnects current students with alumni of both programs. View more at MIS/MIA Back to School Mixer 2018 Photo Gallery. September 2018 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607318589075-KY27YCV8522J15N8F7H0/Mixer+2019.jpg Portfolio - CSUN MESA - Music Industry Studies / Music Industry Administration 2019 Back to School Mixer The MIS/MIA Back to School Mixer welcomes new music industry students to our programs, facilitates connections between the Music Industry Studies (MIS) and Music Industry Administration (MIA) students, and reconnects current students with alumni of both programs. View more at MIS/MIA Back to School Mixer 2019 Photo Gallery. October 2019 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607320270216-IBJ30VLV7RUOZE5UA86S/2019+II+%231.jpg Portfolio - CSUN MESA - Industry Insights #1 Spring 2019 - Women in Music Thanks to the CSUN Arts Council in collaboration with CSUN MESA, we had the honor of hosting a special women in music panel with guests Brigette Boyle (Warner Elektra Atlantic), Sharon Edelson (Pulse Music Group), Alana Da Fonseca (Songwriter, Executive Music Producer, Engineer and Vocal Arranger), Elizabeth Sellers (Composer and Professor at CSUN), Brooke Stanley (BS Events), Lou Taylor (Tri Star Sports & Entertainment) and moderator Aijia Grammer (Songwriter, Vocalist, and Social Justice Advocate). View more at Industry Insights #1 Spring 2019 Women in Music Photo Gallery. The INDUSTRY INSIGHTS Speaker Series highlights trending topics that serve to supplement Music Industry course curriculum. Representing an important touch-point within the industry, this series offers a prestigious platform for high-profile professionals to engage, enrich, and network with CSUN Music Industry Studies and Music Industry Administration students. February 2019 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607323067732-BBK68QM5T38OV6MYBKZX/II+Fall+2017.jpg Portfolio - CSUN MESA - Industry Insights Fall 2017 - California Copyright Conference Thanks to the CSUN Arts Council in collaboration with CSUN MESA, we had the honor of hosting a special California Copyright Conference panel with guests Charley Londono, Nick “Ras” Furlong, Eric Palmquist, Vincent “Tuff” Morgan from Recognition Songs, peermusic, and The California Copyright Conference. View more at Industry Insights Fall 2017 California Copyright Conference Photo Gallery. The INDUSTRY INSIGHTS Speaker Series highlights trending topics that serve to supplement Music Industry course curriculum. Representing an important touch-point within the industry, this series offers a prestigious platform for high-profile professionals to engage, enrich, and network with CSUN Music Industry Studies and Music Industry Administration students. October 2017 https://valeskathomas.com/portfolio/namm monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607324478158-D4Z2UMMGBWX6R4CNUGCE/NAMM.jpg Portfolio - NAMM - The NAMM Show Public Relations Assistant I have assisted the full time NAMM PR team in obtaining quotes from MI and Pro Audio exhibitors, buyers, and show attendees during the show for our NAMM press releases. My role also included capturing unique and compelling social content of the show floor, NAMM breakfast sessions, and the evening concerts for Instagram and Snapchat Stories as well as directing our Instagram TV digital team in our IG day recaps. While managing the digital media centers for our media attendees to conduct interviews and post content, I remotely operated Wallrus and the NAMM Show Twitter page to connect and inform show attendees on exciting panels, artist appearances, and booth demos. My role also included developing relationships with our new and established media to learn about their radio shows, magazines, podcasts, digital platforms and other outlets. January 2018 to January 2020 https://valeskathomas.com/portfolio/the-sessions-panel monthly 0.5 2020-12-05 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1611292766844-LQIHZXU5O4C57WBKW2QF/IMG_8312.jpeg Portfolio - The Sessions Panel - The Sessions Panel On Site Student Coordinator As a fan of The Sessions from my work at NAMM, I was thrilled to bring the event to CSUN’s campus. I worked as the sole liaison between our faculty, production team, and The Sessions staff to create a flawless event with high attendance and smooth DOS operations. We not only hosted a half day panel but also completely switched our setup to host an afternoon jam session featuring our panelists and attendees. Watch below to see more from the event. January 2018 https://valeskathomas.com/portfolio/live-nation monthly 0.5 2021-05-19 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607109893168-XKZGUFPCV8LGYSP41KKO/image.jpg Portfolio - Live Nation - Concerts PR and Communications Coordinator In 2020, our team shifted to drive-in/socially distanced concerts, our virtual music hub “Live From Home”, and live streamed events. My role expanded to not only include drafting + pitching press releases as well as tracking press coverage, interview requests, and on-site press for our socially distanced shows but also writing blogs for our site, pitching and tracking original content from our LFH series, filling roles in our social team (writing copy, in feed posting, managing IG stories etc), deck presentations on new innovative marketing/PR strategies, crisis management and much more. From the corporate advocacy and policy standpoint, I worked on our voter initiatives (venue polling locations, poll worker participation and more), our global relief fund Crew Nation, and our government advocacy initiative Save Live Events Now. On these three projects I worked on the marketing campaigns, wrote Live Nation blogs, drafted copy for social posts, managed assets and partnerships, created artist one sheets and more. March 2020 to March 2021 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1622564413431-WECHQBVK1QCMRP5U7PWM/unsplash-image-bn-D2bCvpik.jpg Portfolio - Live Nation - Concerts Communications Associate Manager As a Concerts Communications Associate Manager within our concerts division, I have served as a key communications liaison between our content, social, and influencers marketing teams. In this role, my primary responsibilities have revolved around developing and implementing editorial strategies, as well as spearheading the rollout of PR distribution plans. A significant aspect of my role has been driving press strategies for global tours featuring renowned artists such as Beyonce, blink-182, Harry Styles, Rosalía, Lady Gaga, Kendrick Lamar, Bad Bunny and many more. Working in conjunction with personal artist PR teams, I have played a vital successful role in ensuring cohesive and impactful communication during these high-profile tours by garnering extensive media coverage and increasing artist visibility. Additionally, I have acted as the communications lead between various international Live Nation marketing regions, including Latin America, Europe, Asia, Australia, and New Zealand. Through strategic collaboration with these regions, I have contributed to the development of global communications strategies for tours, ensuring consistent messaging and effective promotion across different markets. During the resurgence of touring in 2021 to the present, our company has experienced record breaking global demand. In response, we have drafted and pitched strategic communications to key media outlets, while crafting compelling social media copy for our executives. These efforts have effectively highlighted and promoted our rapidly expanding business. My role encompasses a diverse range of communication initiatives, including tour and venue launches, special local show and festival announcements, communications for marketing campaigns and promotional offers, new hire announcements, and divisional communications support. Through effective coordination and collaboration, I have successfully executed and contributed to the overall success of of these initiatives. I have high proficiency in writing and pitching press releases, tour and show alerts, pitches and drafting social media copy for our executives and LinkedIn. Furthermore, I excel in working externally and have fostered successful partnerships with personal artist publicists, agents, and management teams, ensuring alignment and consistency in messaging. Internally, I have actively engaged with our teams to facilitate cross-collaboration and provide comprehensive publicity and communications support to various divisions. With my extensive network of press connections across multiple industries, I bring a wealth of media relations expertise to my role. I am deeply passionate about building strong relationships with press and leveraging these connections to enhance Live Nation and our artists’ visibility and reputation. Overall, my expertise lies in strategic communication, planning & execution, cross-functional collaboration with high attention to detail, and media relations. I am well-versed in coordinating with both internal and external stakeholders to deliver impactful messaging. Through my contributions along with my proven track record in the entertainment industry, I have played a vital role in driving the success of our marketing initiatives, ensuring effective communication across our various teams and regions, and driving brand visibility to achieve communication objectives. June 2021 to Present https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1607112185624-IEEE8BA1NFVVUNCT1PX8/image.jpg Portfolio - Live Nation - US Concerts Public Relations Intern While working in the corporate HQ as an intern, I pitched our North American and global tours for editorial coverage on ticket giveaways, tour announcements and exclusive media content to national and regional outlets. One of my primary projects was handling the majority of concert PR for Live Nation produced Hollywood Bowl shows. I also researched emerging and trendsetting media outlets and brands to partner with for unique and exclusive PR content strategies. My role included securing high profile influencers to increase ticket sales and engagement in our key markets as well as managing our master roster of internal media contacts. June 2019 to December 2019 https://valeskathomas.com/portfolio/roland monthly 0.5 2021-05-19 https://images.squarespace-cdn.com/content/v1/5f992099c0d4ec15919e6873/1621396107478-X18I73XHD862SGLA9ZXP/unsplash-image-_b35lgEvMtw.jpg Portfolio - Roland - Digital Marketing Specialist, Roland Americas Roland Corporation is the musical instrument industry leader in electronic and multimedia products. Roland Americas is a global sales unit comprising of our US, Canada, Mexico, Brazil and Latin America regional sales units. My role within the organization focused on an expertise of all digital tools and tech used by our regionals SUs including ActiveCampaign, Adobe, Dropbox, Falcon.IO, Klear, Monday.com, Promoboxx, StackAdapt and many more. I also handled the execution of Roland US digital marketing needs including organic social strategy and paid social campaigns across Facebook, Twitter, Instagram, LinkedIn, and Google Ads as well as email marketing and programmatic advertising to support our conversion marketing team. Once joining, my role expanded to include managing the organic social media channels for Roland’s artist relations team including community management and content curation. March 2021 to June 2021