As a freelancer, I have built and executed digital campaign strategies to launch and promote my clients’ projects.
Social Media Director
My freelance digital marketing work started with David Lawrence, a world class Emmy nominated composer well known for his music on High School Musical, Disney’s DESCENDANTS, and more. David is the son of iconic entertainers Steve Lawrence & the late Eydie Gormé. In 2019, he released his first solo album, NOSOTROS, a tribute to his mother and her recordings with the Trio Los Panchos.
During his album cycle promotion, I was chiefly responsible for filming, editing, and uploading his interviews to socials, creating social assets in Adobe CC to announce new performances and interviews, curating a social calendar, drafting social copy and executing posts across socials (Facebook, Instagram, and YouTube), and maintaining his website with blog posts and additional content. Since then, I have worked on freelance video editing projects, social graphics and more. Below are a few examples of my work.
July 2019 to Present
YouTube
Filming, Video Editing, and Social Copy
Video Editing and Social Copy
Social Copy
Social
Photography, Photo Editing and Social Copy
Graphic Design and Social Copy
Social Copy
Graphic Design for Website and Socials
