Live Nation is the global leader in live entertainment.
Concerts and Corporate Communications Associate Manager
As a Concerts & Corporate Communications Associate Manager within our concerts division, I have served as a key communications liaison between our content, social, and influencers marketing teams. In this role, my primary responsibilities have revolved around developing and implementing editorial strategies, as well as spearheading the rollout of PR distribution plans.
A significant aspect of my role has been driving press strategies for global tours featuring renowned artists such as Beyonce, blink-182, Harry Styles, Rosalía, Lady Gaga, Kendrick Lamar, Bad Bunny and many more. Working in conjunction with personal artist PR teams, I have played a vital successful role in ensuring cohesive and impactful communication during these high-profile tours by garnering extensive media coverage and increasing artist visibility.
Additionally, I have acted as the communications lead between various international Live Nation marketing regions, including Latin America, Europe, Asia, Australia, and New Zealand. Through strategic collaboration with these regions, I have contributed to the development of global communications strategies for tours, ensuring consistent messaging and effective promotion across different markets.
During the resurgence of touring in 2021 to the present, our company has experienced record breaking global demand. In response, we have drafted and pitched strategic communications to key media outlets, while crafting compelling social media copy for our executives. These efforts have effectively highlighted and promoted our rapidly expanding business.
My role encompasses a diverse range of communication initiatives, including tour and venue launches, special local show and festival announcements, communications for marketing campaigns and promotional offers, new hire announcements, and divisional communications support. Through effective coordination and collaboration, I have successfully executed and contributed to the overall success of of these initiatives.
I have high proficiency in writing and pitching press releases, tour and show alerts, pitches and drafting social media copy for our executives and LinkedIn. Furthermore, I excel in working externally and have fostered successful partnerships with personal artist publicists, agents, and management teams, ensuring alignment and consistency in messaging. Internally, I have actively engaged with our teams to facilitate cross-collaboration and provide comprehensive publicity and communications support to various divisions.
With my extensive network of press connections across multiple industries, I bring a wealth of media relations expertise to my role. I am deeply passionate about building strong relationships with press and leveraging these connections to enhance Live Nation and our artists’ visibility and reputation.
Overall, my expertise lies in strategic communication, planning & execution, cross-functional collaboration with high attention to detail, and media relations. I am well-versed in coordinating with both internal and external stakeholders to deliver impactful messaging. Through my contributions along with my proven track record in the entertainment industry, I have played a vital role in driving the success of our marketing initiatives, ensuring effective communication across our various teams and regions, and driving brand visibility to achieve communication objectives.
June 2021 to Present
Concerts PR and Communications Coordinator
In 2020, our team shifted to drive-in/socially distanced concerts, our virtual music hub “Live From Home”, and live streamed events. My role expanded to not only include drafting + pitching press releases as well as tracking press coverage, interview requests, and on-site press for our socially distanced shows but also writing blogs for our site, pitching and tracking original content from our LFH series, filling roles in our social team (writing copy, in feed posting, managing IG stories etc), deck presentations on new innovative marketing/PR strategies, crisis management and much more. From the corporate advocacy and policy standpoint, I worked on our voter initiatives (venue polling locations, poll worker participation and more), our global relief fund Crew Nation, and our government advocacy initiative Save Live Events Now. On these three projects I worked on the marketing campaigns, wrote Live Nation blogs, drafted copy for social posts, managed assets and partnerships, created artist one sheets and more.
March 2020 to March 2021
US Concerts Public Relations Intern
While working in the corporate HQ as an intern, I pitched our North American and global tours for editorial coverage on ticket giveaways, tour announcements and exclusive media content to national and regional outlets. One of my primary projects was handling the majority of concert PR for Live Nation produced Hollywood Bowl shows. I also researched emerging and trendsetting media outlets and brands to partner with for unique and exclusive PR content strategies. My role included securing high profile influencers to increase ticket sales and engagement in our key markets as well as managing our master roster of internal media contacts.
June 2019 to December 2019