Roland Corporation is the musical instrument industry leader in electronic and multimedia products.
Digital Marketing Specialist, Roland Americas
Roland Corporation is the musical instrument industry leader in electronic and multimedia products. Roland Americas is a global sales unit comprising of our US, Canada, Mexico, Brazil and Latin America regional sales units. My role within the organization focused on an expertise of all digital tools and tech used by our regionals SUs including ActiveCampaign, Adobe, Dropbox, Falcon.IO, Klear, Monday.com, Promoboxx, StackAdapt and many more. I also handled the execution of Roland US digital marketing needs including organic social strategy and paid social campaigns across Facebook, Twitter, Instagram, LinkedIn, and Google Ads as well as email marketing and programmatic advertising to support our conversion marketing team. Once joining, my role expanded to include managing the organic social media channels for Roland’s artist relations team including community management and content curation.
March 2021 to June 2021